Riley is an experienced software engineer and technology entrepreneur based in New Zealand, passionate about the implementation and commercialisation of machine learning, neural networks, and big-data across a number of industries. Riley has held advisory and consultancy roles with companies in NZ, Australia, Asia, and USA in the fintech and digital technology sectors.
As Adduco's CTO, Riley leads the development of Adduco's marketing intelligence platform, providing consumer brands who need deeper intelligence into their customer preferences, with precise high-fidelity insights and content distribution tools.
Here's what I'm working on.
Chief Technology Officer at Adduco
Adduco is a marketing intelligence platform that provides consumer brands who need deeper intelligence into their customer preferences, with precise high-fidelity insights and content distribution tools.
Headquartered in New Zealand, Adduco works with fast-moving consumer brands to segment their data and deliver messages to their audiences that appeal powerfully to identities. Adduco's platform combines predictive analysis and dynamic segmentation with a suite of insight and messaging tools, matching content to third-party audiences to influence decision making on an unprecedented 1:1 scale.
Adduco is backed by 6 years of experience in social marketing - having built an account network (reaching 19m/week) and managed celebrity influencers (9m+ in following).
BE (Hons) in Software Engineering at Victoria University of Wellington
Currently completing a bachelors degree in software engineering at Victoria University of Wellington with a specialisation in artifical intelligence and training in project management, ethics and sustainability.
I'm passionate about driving conversation and enjoy finding the answers to problems that brands and startups face in technology, marketing, and development.